Radico’s After Dark whisky joins the millionaire’s club

Radico Khaitan has announced that its flagship brand, After Dark whisky, surpassed the milestone of one million cases in November 2024.

After Dark is the 8^th brand to enter the millionaires club, following Magic Moments vodka, 8 PM whisky, 8 PM Premium Black whisky, Spirit of Victory 1965 rum, Morpheus brandy, Old Admiral brandy and Contessa rum.  

After Dark is an exquisite blend of imported scotch and Indian grain spirit, crafted and packaged for a never-ending celebration of the brand’s decade-old legacy.

In 2022, the company launched a new variant, After Dark Blue whisky, designed to captivate the spirit of the younger generation. Infused with pure grain spirit and the finest scotch malts, After Dark Blue offers a tantalising smoothness that appeal to the bold and adventurous. Its vibrant, contemporary design has quickly earned the admiration of those who seek both sophistication and innovation in their whisky experience. 

Abhishek Khaitan, Managing Director of Radico Khaitan, commented on this incredible feat, “Surpassing the milestone of one million cases is a moment of immense pride for us. Last year the brand grew by 50 percent and we are witnessing an exponential 80 percent growth till November of FY2025.” He added, “After Dark stands tall in the deluxe whisky category, which has been the largest of the whisky segments in India and we are eagerly looking forward to continuing this journey and extending the After Dark legacy to new horizons.”