Royal Stag partners with Squid Game for S2

Seagram’s Royal Stag, owned by Pernod Ricard India, has collaborated with Netflix’s global sensation Squid Game for its much-anticipated second season. Aligning with Royal Stag’s ‘Live It Large’ philosophy, this collaboration offers fans a chance to immerse themselves in the cultural phenomenon that has captivated audiences worldwide.

Speaking on the collaboration, Joydeep Basuroy, General Manager, Marketing at Pernod Ricard India, highlighted, “Royal Stag’s association with Netflix’s Squid Game allows the brand to tap into the young generation’s craze for K-culture, driving up emotional connect and the brand’s youth culture quotient. Royal Stag has always stood for those who dream large and lead their life with passion and purpose, similar to the show’s premise.”

The brand is showcasing this collaboration across digital platforms, incorporating iconic elements from the series, such as the mysterious masked guards and signature symbols. Fans can also participate in exclusive Royal Stag x Squid Game giveaways by visiting www.royalstagfan.com.