Rémy Martin’s tri centenary celebrations

Rémy Cointreau Global Travel Retail is continuing its year-long celebration of the House of Rémy Martin’s landmark 300-year anniversary with a high-profile, multi-sensorial, pop-up activation at Dubai International Airport, in partnership with Dubai Duty Free (DDF).

The pop-up is the latest in a series of impactful collaborations with the retailer, created to celebrate Rémy Martin’s milestone anniversary. These began in January with an evocative campaign in Dubai International T1 and T3 that spotlighted the House’s 300^th anniversary XO Dragon Limited Edition. This was followed in May by a private event and tasting for selected DDF clients to present another special release, the 300^th Rémy Martin Anniversary Coupe, which was available for purchase in Dubai International Airport post the event.

Centred around Rémy Martin’s 300-year legacy, the Dubai Duty Free pop-up activation has been designed to showcase the house’s exceptional cognac portfolio, alongside its rich history and heritage. The activation will run in Dubai T3 Departures Concourse B from now until 30th November.

“We are delighted to celebrate Rémy Martin’s 300^th anniversary with this exclusive pop-up at Dubai International Airport,” noted Rémy Cointreau’s CEO for  Global Travel Retail, Fida Bou Chabke. “This latest partnership with Dubai Duty Free illustrates perfectly our commitment to delivering unforgettable experiences to our travelling consumers. For 300 years, Rémy Martin has been synonymous with luxury and excellence. This high-profile activation pays homage to our illustrious history, and offers the ideal opportunity to showcase our exceptional portfolio to a discerning global audience,” Fida added. 

Dubai Duty Free’s Managing Director Ramesh Cidambi commented: “It is great to be part of Rémy Martin’s milestone 300th anniversary celebration. Part of Dubai Duty Free’s mission is to offer our customers a diverse range of cutting-edge products and experiences, so we are pleased to collaborate with Rémy Cointreau Global Travel Retail in bringing this innovative and unique retail concept to our stores in Dubai International Airport.”