SAI launches membership drive

The Sommeliers Association of India (SAI) has introduced its official membership program, aimed at uniting professionals and enthusiasts while promoting excellence in the evolving beverage industry. As an affiliate of the Association de la Sommellerie Internationale (ASI), the program offers a platform for learning, networking, and international recognition.

The membership program caters to various levels within the industry. Professional sommeliers will benefit from certifications, masterclasses, and access to international competitions. Beverage professionals, including bartenders and hospitality workers, can explore networking opportunities, job listings, and industry events. Meanwhile, enthusiasts can enhance their knowledge through wine classes and exclusive events. Businesses such as hotels and restaurants can choose from tiered memberships to boost visibility and engage in promotional opportunities.

A highlight of the initiative is the upcoming SAI Best Sommelier of India competition. The winner will represent India at the 2025 ASI Best Sommelier of Asia & Pacific Competition in Malaysia, marking a significant milestone for the country’s presence in the global sommelier community.

Co-founder and President Amrita Singh emphasized the importance of the initiative, stating, “Our goal is to nurture passion and professionalism, offering global recognition to sommeliers and enthusiasts.”

Vice-President Mattia Antonio Cianca noted, “With the beverage industry evolving rapidly, our program ensures India stays at the forefront by raising the standards of service and education.”

SAI invites professionals and beverage lovers alike to join this new journey, fostering a vibrant community and setting higher benchmarks in India’s beverage landscape.

SAI opened enrollment on October 25, 2024, the association will also offer ASI certifications to help sommeliers refine their expertise and elevate their global standing.