Shinji Fukuyo brings the spirit of Japan

In a landmark visit that highlighted the growing synergy between Japan’s storied whisky tradition and India’s dynamic fine spirits landscape, Shinji Fukuyo — Chief Blender at Suntory — arrived in Delhi in late March to honour the legacy of Hibiki, the House of Suntory’s iconic luxury Japanese whisky. 

Fukuyo, the fifth Chief Blender in Suntory’s century-long history, recently received the title of Master Blender of the Year at the International Spirits Challenge 2024, recognising his exceptional skill and dedication to whisky blending.

Introduced in 1989 to mark Suntory’s 90th anniversary, Hibiki has become a symbol of harmony, blending malt whiskies from Yamazaki and Hakushu with grain whisky from Chita. These are aged in a mix of American white oak, Spanish oak, and rare Mizunara casks, resulting in a blend celebrated for its complexity and elegance.

At an exclusive masterclass in New Delhi, Fukuyo guided whisky connoisseurs and industry leaders through an immersive tasting experience, highlighting the Japanese philosophy of Wa (harmony), central to Hibiki’s creation.

Expressing his appreciation at the masterclass, Shinji said, “It is always an honour to bring the artistry of Hibiki to whisky lovers in India, a market that truly appreciates the depth and craftsmanship of Japanese whisky. This event was an opportunity to showcase not only Hibiki’s refined complexity but also the dedication and meticulous craftsmanship that define Suntory. Looking ahead, we remain committed to expanding the reach of Suntory Whisky.”

Rohan Jelkie, Head of On-Trade and Brand Advocacy and Programme Manager at Suntory Global Spirits, added, “Guided by Chief Blender Shinji Fukuyo’s vision, each pour reflected refined elegance and innovation, deepening our connection with India’s luxury spirits landscape.”

Guests also learned about the symbolism of Hibiki’s 24-faceted bottle — representing Japan’s 24 seasons — its elegant washi paper label, and its regal Kokimurasaki (deep purple) hue, once reserved for Japanese nobility. These design elements reflect the Japanese aesthetic of Kacho Fugetsu, celebrating nature and the changing seasons.

During a Q&A session, Fukuyo noted the rising appreciation for luxury whisky among Indian consumers, emphasising how Hibiki’s balanced profile resonates with their palate. He also shed light on the unique influence of Mizunara oak on the whisky’s character.

The event reaffirmed the House of Suntory’s commitment to building cultural and sensory bridges with India’s discerning whisky audience.