Suntory's shop-in-shop experience now at IGIA

Suntory Global Spirits in partnership with Delhi Duty Free (DDF) unveiled the exclusive House of Suntory shop-in-shop experience at the Indira Gandhi International Airport (IGIA) Terminal 3 Departure store on December 19, 2024. This collaboration elevates travel retail to new heights by integrating the artistry of Suntory’s renowned spirits with DDF's unparalleled expertise in creating premium shopping experiences.

The space is inspired from Suntory’s unique embodiment of Japanese art and culture. Embodying the beliefs of founder Shinjiro Torii, the exclusive shop-in-shop offers an experience rooted in three pillars that channel the founder’s bold spirit of ‘Yatte Minahare’—ambition that dares to dream big and embrace new challenges. The design, inspired by the harmony of Japanese nature, has been elevated by Japanese craftsmanship (Monozukuri). It is conceived to be enjoyed as an authentic Japanese cultural experience (Omotenashi).

At the entrance, three podiums rest upon a Zen garden, showcasing the elegantly designed Yamazaki and Hakushu bottles. Each design reflects the collaboration between the House of Suntory and Chiso Kimono House. An interactive iPad accompanies the display, inviting shoppers to explore the story behind this unique collaboration, a testament to the timeless intersection of culture and innovation.

At the heart of the space is a gondola that offers a dual experience. While one side features an immersive digital content introducing shoppers to the House of Suntory’s iconic portfolio, including Yamazaki, Hibiki, Toki, Roku Gin, and Haku Vodka, the other highlights the art of Japanese gifting, featuring Kanji cards with Shodo, the traditional Japanese calligraphy. Travellers can also personalise these cards by adding a letter, creating unique keepsakes that celebrate Japanese culture and craftsmanship—perfect for thoughtful gifting.

Commenting on the landmark collaboration, Ashish Gandham, Managing Director, Global Travel Retail, Suntory Global Spirits said, “This collaboration creates an elevated space where travellers can experience the rich legacy of Suntory and the art of Japanese whisky. Together, we are creating a premium, interactive environment that reflects our shared vision of offering experiences tailored to the preferences of today’s discerning consumers.”

Sharing his enthusiasm regarding the partnership, Ashish Chopra, CEO of DDF, added, “Delhi Duty Free has always been at the forefront of delivering exceptional experiences to travellers. Partnering with Suntory, a global icon of excellence enables us to offer a unique journey that celebrates heritage, innovation, and the spirit of luxury. This is a proud moment for us as we redefine what it means to shop in a duty-free space.”