UBL launches Amstel Grande in India

United Breweries Limited (UBL) has launched Amstel Grande, a premium Dutch beer, in India. The grand unveiling of the beer took place in Mumbai.

With this launch, UBL introduces a new era of premium beers in India, combining brewing excellence with over 150 years of legacy from Amsterdam. The beer is slowly brewed and matured longer, allowing its flavours to fully develop, resulting in a rich, smooth taste.

Speaking about the launch, Vikram Bahl, Chief Marketing Officer of UBL, said, “We're thrilled to unveil Amstel Grande, a premium strong beer crafted for the refined tastes of Indian consumers. Through its meticulous slow brewing process and high-quality ingredients, Amstel Grande delivers a truly unique beer experience.” “Tailored to the Indian market, it is poised to satisfy the rising demand for premium beers, and we are confident it will surpass expectations.”

With no added sugar and perfected through extensive global and local testing, Amstel Grande has achieved top scores in blind tastings. The premium beer is available in three sizes: 330 ml, 500 ml, and 650 ml, catering to a wide range of preferences. 

Currently, Amstel Grande is solely sold in Maharashtra. However, the company plans to expand it to other states in the near future.

The Dutch beer is priced at Rs 160 for a 330ml bottle, Rs 195 for a 500ml can and Rs 250 for a 650 ml bottle.