Weller Bourbon Whiskey launched in India

Weller Kentucky Straight Bourbon Whiskey, the world’s original and one of the most awarded wheated bourbon whiskeys, made a grand debut in India on Wednesday night with a celebrated launch event in Mumbai.

Hailing from the Buffalo Trace Distillery, the world’s most award-winning distillery and the oldest in the USA, Weller exemplifies craftsmanship, innovation and storied American whiskey-making tradition. Renowned for using wheat instead of rye, Weller boasts a soft, smooth and complex taste profile, and will be available in two distinct expressions: Weller Special Reserve and Weller 12 Year Old, the oldest and one of the first age stated bourbons available in India.

“India is one of the world’s leading whisky markets and until now, it has not had the opportunity to round out its category with a super-premium wheated bourbon. Weller is a bourbon unlike anything in the Indian market, offering a unique and premium drink experience that stands apart from typical bourbons and other whiskies available today,” said Diego Bianchi, GM, Emerging Markets & Barrel Select, Sazerac Company.

Vijay Kauthekar, Executive Vice President, John Distilleries Ltd, part of Sazerac Company family of brands and distilleries added, “India is the largest whiskey market in the world, and we believe the country is ready for high-end, luxury spirits like ultra-aged bourbons. Weller is the perfect brand to pave the way for the category.”

Weller 12 Year Old is aged for far longer than most wheated bourbons on the market, offering smooth and balanced bourbon with a beautiful deep bronze colour, best enjoyed neat or on the rocks. Weller Special Reserve stands out with its burnt orange colour and subtle, sweet profile. Its softer flavour notes make this bourbon great for cocktails, such as the classic Paper Plane recipe.

Starting early December, Weller Bourbon will be available in select markets across India. It will range from Rs 2,500 in Haryana to Rs 4,500 in Mumbai, while Weller 12 Year Old will range from Rs 5,400 in Haryana to Rs 7,750 in Mumbai.