Food aggregators mull on home delivery of alcoholic beverages

In the first phase, the service will be available in New Delhi, Karnataka, Haryana, Punjab, Tamil Nadu, Goa, and Kerala. Currently, home delivery of alcoholic beverages is permitted in Odisha and West Bengal. This move is driven by a growing trend among urban consumers and if actualised it will be particularly beneficial for women and senior citizens who find traditional liquor stores unpleasant or inconvenient.

Online platforms will ensure complete transaction records, age verification, and adherence to local laws. The technology used will align with regulatory and excise requirements, managing delivery timings, dry days, and zonal restrictions.

As per the reports, authorities are currently assessing the pros and cons of this project. If approved, consumers in the select states can order their favourite alcobev online. This move aims to cater to modern consumer needs while ensuring safety and regulatory compliance.

During COVID-19 lockdowns, temporary online liquor deliveries were allowed in states like Maharashtra, Jharkhand, Chhattisgarh, and Assam.