Diageo India has launched The Good Craft Co. Flavour Lab, which is an innovative experimental lab aimed at nurturing alcobev startups. This boot camp style initiative is part of a broader vision to foster a thriving ecosystem for craft spirits in India.
In a significant development for India’s alcohol beverage sector, the foundation stone for Pernod Ricard’s new malt distillery is set to be laid on October 7, 2024, in Nagpur, Maharashtra.
Pernod Ricard has recognised India as its largest market by volume and its second-largest by value, according to Jean Touboul, MD of Pernod Ricard India. In FY24, the company saw a 6.1 percent increase in net sales in the Indian market, establishing India as a "growth engine" for the multinational.
The Andhra Pradesh cabinet has approved the adoption of a private retail model for liquor sales across the state in a bid to improve the efficiency of managing liquor business operations, as outlined in the new excise policy of the state.
India is aiming to achieve 1 billion USD in alcoholic beverage exports with support from both central and state governments, according to Anant S. Iyer, Director General of the Confederation of Indian Alcoholic Beverage Companies (CIABC).
Som Distilleries has made its entry into Karnataka with the launch of Woodpecker Premium Beer, a new line of beverages that introduces India’s first twist-cap beer.
The Coca-Cola Company and Bacardi Limited have partnered to launch a new ready-to-drink (RTD) pre-mixed cocktail featuring BACARDÍ rum and Coca-Cola. This exciting collaboration, titled BACARDÍ Mixed with Coca-Cola RTD, will roll out in select European markets and Mexico in 2025, with plans for a global expansion.
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