Single Malts Picking Up Momentum
India has always been known for its whisky market, and single malts have a strong potential here, says Kunal Patel, MD and CEO, Monika Alcobev.
India has always been known for its whisky market, and single malts have a strong potential here, says Kunal Patel, MD and CEO, Monika Alcobev.
The demand for single malt whiskies in India is rising due to increased consumer awareness, says Ashok Chokalingam, Head – Distilling & International Sales, Amrut Distilleries.
The focus on single malt brands is with regards to quality and experience, which millennials and young women tend to prioritise over quantity, says Gaurav Singh, CEO -Mumbai Travel Retail Pvt Ltd (Ospree Duty Free).
Indian single malts have carved a unique space for themselves, says Master Blender Surrinder Kumar, Piccadily Agro Industries Ltd.
Indian consumers are open to exploring single malts from countries beyond traditional producers, Says Sumedh Singh Mandla, CEO of VBev.
Indian consumers are increasingly willing to invest in super-premium brands for the authentic craftsmanship, heritage and quality, says Mahesh Kanchan, Marketing Director (India and Neighbouring Countries), Bacardi India.
At this point, single malts are just the beginning of the movement gunning for the larger India craft story, says Vikram Damodaran, Chief Innovation Officer, Diageo India.