Cover Story Indri enters House of the Dragon India’s leading single malt whisky brand Indri has unveiled two collectable expressions. While drawing inspiration from the HBO Original series ‘House of the Dragon’ it has introduced ‘House of Black’ and ‘House of Green’. Shalini Sharma, Head – Marketing, Piccadily Agro Industries Ltd., narrates the story of how a unique collaboration has been instrumental in this spirited evolution. By Spiritz Desk 16 Jul 2024
Cover Story Mexican Spirits blend beautifully with India Excellency Federico Salas, a seasoned diplomat in foreign affairs, currently serves as Mexico’s Ambassador to India. He brings extensive expertise and a profound grasp of global relations. During his tenure, he has strengthened bilateral ties between Mexico and India, actively promoted Mexican culture and business interests in India, fostering dialogue across sectors to deepen mutual understanding and partnership. By Spiritz Desk 16 Jul 2024
Cover Story Tale of Fruit Wines from North-east India In the verdant hills and valleys of North-east India, where the air is crisp and the landscapes lush, a delightful revolution has been quietly fermenting. No, it's not just the tea leaves brewing-it's the rise of fruit wines, a quirky and delicious addition to the region's culinary landscape. By Spiritz Desk 27 Jun 2024
Cover Story Favourable Policies Needed It is the opinion of many in the wine industry that policymaking for wine makers in terms of production and distribution must be brought under the fold of the central government so that there is parity across the country. In the current situation, while some states like Karnataka and Maharashtra have turned out policies that have created opportunities for wine makers, there are many other states that are lagging behind and losing the chance to generate revenue from wine, points out Abhay Kewadkar, the Founder of Tetrad Global Beverages Pvt. Ltd. By Spiritz Desk 27 Jun 2024
Cover Story Grappling with Potential and Challenges Ashwin Rodrigues of Wine Growers Association highlights the challenges and potential in India's wine market. Initiatives like lowering regulatory barriers and enhancing wine quality are key to tapping into India's growing interest in wine. Efforts are underway to educate and elevate local wines to global standards, promising a revitalized industry. By Spiritz Desk 26 Jun 2024
Cover Story Wine Market Defined by Evolving Choices Even as wine consumption in India posts strong growth, its demand is influenced by the preference for low-alcohol beverages and the increasing awareness about imported brands. Consumers, especially the youth, prefer wine with the tag of a healthier choice, says Amit Goel, Director, Rad Elan Distributors Pvt. Ltd. By Spiritz Desk 26 Jun 2024
Cover Story Premium Wines Set the Popularity Bar While it may still take some time for wine culture in India to mature, there is a definite inclination across the younger generation to sample a variety of wines, especially from the premium category. Here, while red wine is taking the lead, pricing is also playing a crucial factor, as Sumit Jaiswal, Vice President (Marketing and Export Import) of Grover Zampa Vineyards, reveals. By Spiritz Desk 26 Jun 2024
Cover Story Millennials Leading the Charge The wine consumption in India is undergoing a fascinating transformation. Wine is shedding its image as a hard liquor alternative and becoming a mainstream beverage, perceived as healthier and socially acceptable. The growth is fuelled by desire for exploration and diversity among consumers, says Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India. By Spiritz Desk 25 Jun 2024
Cover Story Premium is the Benchmark With an increasing number of well-travelled youngsters now shifting their alcoholic beverage preferences to wine, this segment of the industry is witnessing a notable uptick in its production, distribution and retail through modernised stores. As Uma Chigurupati, Director, KRSMA Estates Pvt. Ltd. points out, there is great potential for Indian wines in the years to come. By Spiritz Desk 25 Jun 2024