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Indian Single Malts Taking On Scotch
There is, no doubt, a rising competitive sphere in the single malt segment owing to the influx of numerous brands, says Prem Dewan, Chairman and Managing Director, Devans Modern Breweries.
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Irish Whiskey rides with the wave of India’s premium boom
Bord Bia expects the Irish whiskey category to continue growing in India over the next five years, says Michael Jacob, Drinks Sector Manager, Bord Bia.
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A new high for Highball Culture
Over the past few years, there has been a surge in people’s openness to experimentation and new experiences that go beyond traditional norms. Today’s consumers are increasingly affluent and adventurous,
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A Tequila Rising Up from Volcanic Ash
At Moët Hennessy, the ethos revolves around seamlessly weaving global luxury with the nuanced cultural relevance for the relevant consumer base, as evident in its brand Glenmorangie.
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Scotch Whisky exports to grow by £1 bn over five years
We’ve welcomed the news that the UK government has picked up negotiations on a UK-India trade agreement again in 2025, says Mark Kent, CEO, Scotch Whisky Association.
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A new era of flavour & innovation
The younger generation is now gradually favouring flavoured rum for special occasions, says Gurjas Singh, Director, Penguin Overseas.
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Rum will connect on an experiential level
India has a unique story to tell through its rums and if we nurture this craft, the world will take notice, says Abhijeet Roy and Simran Singh, co-founders of Madhushala Beverages.
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