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Wine finds its feet, but stumbles on red tape
Indian consumers are becoming more discerning, with a growing appreciation for terroir-based wines, says Uma Chigurupati, Co-Founder and Managing Director-KRSMA Estates Pvt. Ltd.
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Wine finding lifestyle niche in young India
Wine is best understood and appreciated when experienced. where it's grown, learning how it's made, says Rajeev Samant, Founder and CEO of Sula Vineyards Ltd.
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Fighting fake alcohol with a single Tap
Our proprietary solution is already trusted by leading Indian alcohol beverage companies and is gaining traction among several multinational brands entering or expanding within India, says Terry Katz, CEO & Founder, ForgeStop Technology Corporation.
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Cap It Off with Style
For alcobev brands, excellence goes beyond the spirit itself. The caps and closures that crown the bottle are now key to delivering a complete consumer experience, blending function with aesthetics, security, and storytelling.
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When Labels become brand canvas
Once just a functional tag, the label on an alcobev bottle has transformed into a storyteling tool and strategic brand asset. Today's labels blend creativity, culture, and craftsmanship to capture attention and convey identity.
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The Machines Behind the Magic
Indian alcobev producers and machinery providers are aligned in advancing efficiency, quality, and sustainability through cutting-edge technology, ensuring seamless brewing, bottling, and production excellence across the value chain.
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Glass Packaging becoming the art of Storytelling
In alcobev packaging bottle design is growing more sophisticated, drawing inspiration from historical artifacts, nature, and cultural motifs. Tactile finishes like embossing, debossing, and custom colours enhance storytelling and reflect brand heritage. As the first physical touchpoint with consumers, the bottle’s visual impact is of utmost importance.
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The art behind the the alcohol
Packaging is the brand's first handshake wih the consumer — before a drop i tasted, it’s tho bottle abel, and design that spark curiosity, create emotional connection, and shape perception, often becoming the decisive factor in purchase and brand recall.
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The power of Visual Appeal in alcohol branding
We have seen how breakthrough packaging can completely shift consumer preferences, even pulling loyalists away from long- standing favourites when they feel a new brand speaks more directly to them, says Sanaya Dahanukar, Marketing Manager at Tilaknagar Industries Ltd.
