April E-Magazine

US President Donald Trump’s tariff war, especially on European alcoholic beverages, has disrupted the global wine and spirits market. A 25 percent duty on wines from France, Spain, Germany, the UK, and on Scotch and Irish whiskey led to steep export losses—Scotch exports to the US dropped by 35 percent. While countries like Australia and South Africa benefited, India sees both risks and opportunities. Although its liquor exports to the US are limited, a shifting global market could open space for Indian whisky and rum.

Domestically, India’s liquor industry is under scrutiny, with corruption crackdowns in excise operations across states. While aiming for accountability, these actions could trigger political instability. A transparent excise framework is vital for lasting reform.

Shifting gears to the beer industry, a Spiritz survey shows 67 percent of consumers now prefer light beer, reflecting global trends. Rising incomes and changing tastes are encouraging both experimentation and innovation in the beer industry.