February E-Magazine

There is an extraordinary stirring unfolding in India’s liquor landscape today. Irish whiskey, once a quiet import category, has entered a decisive growth phase. With exports to India surging over 100 percent in 2024 and the country now ranking as the fifth-largest global market for Irish whiskey, the category is clearly benefiting from deeper changes in consumer behaviour, trade dynamics and premium spirits discovery.

On our tasting tour to Ireland’s iconic distilleries, we traced how Irish drinks are shaped as much by landscape and history as by stills and barrels.

In another highlight, we present Johnnie Walker’s Global Brand Ambassador, Tim Philips-Johansson who speaks about India as a creative engine shaping the future of global mixology.

We also bring ‘A Partnership of Legacy & Scale’ that explores how India Glycols Ltd. and Amrut Distilleries are reshaping the single malt narrative in North India. Inside Q examines The Quorum Club’s redefinition of modern third spaces built around connection and culture, while International Institute of Culinary Arts, New Delhi, is pioneering globally aligned culinary education on Indian soil.