May E-Magazine

The May issue of Spiritz explores whether reduced import duties could make Bourbon more price-competitive in India, potentially expanding its consumer base.

By Spiritz Desk in E-Magazine All Articles
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Bourbon

Bourbon in India - Future, Market &  More

The May issue of Spiritz explores whether reduced import duties could make Bourbon more price-competitive in India, potentially expanding its consumer base. A series of stories featuring leading Bourbon producers, associations, and an importer shed light on the ground reality for Bourbon in the Indian market.

The next lead story highlights Abhishek Modi, MD of Modi Illva India’s strategy to disrupt the Bottled-in-India (BII) Scotch segment and seize emerging opportunities. This edition also features expert insights from Rajiv Seth and a compelling narrative on Dennis Steckel, Amrut’s Swedish friend.

A key highlight is the exclusive, in-depth coverage of AlcoBev India 2025, presented like nowhere else. A must-read for alcobev professionals and enthusiasts.

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