Accor signs Novotel Vrindavan

Accor has announced the signing of Novotel Vrindavan, marking a significant step in the Group’s expansion across North India. The upcoming hotel will bring Accor’s globally-recognised midscale brands to one of India’s most prominent spiritual and cultural destinations.

Scheduled to open in 2029, Novotel Vrindavan will be a 150-key hotel spread across 6,222 square metres, offering a contemporary hospitality experience designed to support a balance across work and personal life, as part of the brand’s Longevity Everyday philosophy. Managed by Accor, the hotel is positioned to serve year-round demand driven by pilgrimage tourism, destination weddings and large-format events.

Commenting on the signing, Ranju Alex, CEO, Accor - South Asia said, “Vrindavan is a destination of profound cultural and spiritual significance, and we are proud to bring the Novotel brand to this iconic market. This signing marks an important milestone in Accor’s strategy to deepen our presence in high-growth destinations across India. Novotel Vrindavan will be thoughtfully developed to cater to the evolving expectations of today’s travellers, offering world-class hospitality, strong MICE infrastructure and immersive experiences that celebrate the essence of the destination.”

The hotel is being developed by Girijas Retreat Pvt. Ltd. According to its Director Shobhit Kumar Arora, “As the destination continues to progress beyond pilgrimage into a tourism and events hub, Novotel Vrindavan will address the growing need for high-quality, professionally managed hospitality infrastructure. We believe Accor’s global expertise and strong brand standards will create a compelling offering for travellers and the local community alike.”

Novotel Vrindavan will strengthen Accor’s growing portfolio in India and reinforce Novotel’s positioning as a preferred brand for both business and leisure travellers, offering comfort, connectivity and contemporary design.