The Lalit launches premium annual dining membership

The Lalit Group has introduced The Lalit Dining, an annual membership programme aimed at strengthening its food and beverage portfolio across 12 properties in India. The move underscores the group’s continued focus on positioning gastronomy as a central pillar of its luxury hospitality offering.

Over the years, The Lalit has built a strong culinary identity through its diverse restaurants and bars, including Pan-Asian outlet OKO, Indian specialty restaurant Baluchi, and its all-day dining 24/7 restaurant concept. The group has also spotlighted regional cuisines, hosted collaborations with Michelin-starred chefs and curated beverage pairings with sommeliers and mixologists.

The newly launched membership programme is designed to offer regular patrons exclusive pricing, curated dining privileges and complimentary vouchers across participating outlets. According to the company, the initiative aims to deepen guest engagement while enhancing value for diners who frequently visit its restaurants.

Speaking about the launch, Keshav Suri, Executive Director, The Lalit Suri Hospitality Group, said, “At The Lalit, food has always been central to how we create experiences and build connections. Food, much like our values, does not discriminate. It brings people together across cultures, identities and beliefs. What you taste is important, but how you feel while you taste it is even more powerful. Taste plays a defining role in memory and emotion. It has the ability to transport, comfort, surprise and inspire. Our restaurants are rooted in authenticity, inclusivity and a strong culinary point of view, and through The Lalit Dining, we are creating a community for those who truly appreciate the art of gastronomy.”

CEO Vivek Shukla added, “The launch of The Lalit Dining marks an important milestone in our journey of strengthening guest relationships beyond stays. Dining has emerged as a powerful driver of engagement and brand loyalty. With this premium membership, we are not only offering exceptional value but also reinforcing our commitment to delivering curated, high-quality culinary experiences across our portfolio. It is a strategic step toward deepening our connection with guests who resonate with The Lalit’s distinctive hospitality ethos.”

With this launch, The Lalit seeks to further consolidate its reputation in India’s premium dining and experiential hospitality segment.