Badshah’s Shelter 6 sets world record

Shelter 6, the ultra-smooth premium vodka co-created by rapper Badshah and Cartel Bros, hosted a one-of-its-kind celebration creating the ‘world’s largest simultaneous shot moment’. Conceptualised and executed in collaboration with Social, the record-breaking activation spanned 20 of their outlets across Mumbai and Pune, bringing together thousands of partygoers for a synchronised, high-octane nightlife experience.

With Badshah leading the moment live from Social Dadar and the action streamed in real time to 19 other Social hotspots, the electrifying countdown culminated in 3,523 people taking a shot at the exact same moment.

Launched in October 2025, Shelter 6 has rapidly carved a distinctive space within India’s premium vodka segment. Crafted from six-times-distilled Russian vodka with no added sugar or additives, the brand is designed for exceptional clarity and smoothness. “Shelter 6 is very personal to me. It’s not just a brand with my name on it; it’s something I’ve built from the ground up with a vision to bring people together and create moments they’ll always remember. Standing at Social Dadar and watching thousands of people across Mumbai and Pune participate in the celebration was a powerful reminder that community is truly at the heart of the brand,” exclaimed Badshah.

Echoing this sentiment, Mokksh Sani, Founder & CEO of Living Liquidz Group and Mansionz, and Co-Founder & Director of Cartel Bros, added, “This record is incredibly special because it represents far more than just numbers. It reflects the scale, energy and connection we aim to build with every brand we create. Moments like this show what’s possible when innovation, community and culture come together and this is only the beginning of how we plan to shape the future of premium lifestyle and retail in India.”

More than just activation, the night marked a historic milestone for India’s nightlife culture, setting a new global benchmark for scale, coordination and cultural impact across multiple venues and cities.