Imperial Blue drives strong start for Tilaknagar Industries

Tilaknagar Industries Limited (TI) has reported a strong start for Imperial Blue whisky following its integration into the company’s portfolio. In December 2025, the first month under the TI banner, Imperial Blue recorded primary sales of 1.79 million cases, marking a robust beginning for the brand within the group.

Nishant Jain, President – Sales, Tilaknagar Industries said, “The first month of Imperial  Blue sales  post-acquisition  reflects  the strength of  our execution  capabilities  and distribution network.  This milestone validates our strategic decision to acquire the brand and marks an important step in accelerating Tilaknagar Industries’ growth journey as a pan-India IMFL player.”

Excluding Imperial Blue, TI’s core business also posted healthy performance. The company reported primary sales of 1.30 million cases in December 2025 from its existing portfolio. With the addition of Imperial Blue, TI has strengthened its footprint and now operates as a pan-India player in the Indian Made Foreign Liquor (IMFL) segment.

TI further reinforced its leadership in South India, achieving secondary sales of 2.11 million cases during the month. The company emerged as the second-largest national player in the South IMFL market with a 9.7 per cent share, while leading the Prestige & Above segment with a 32 per cent market share. Performance remained strong across key southern states, including Telangana, Andhra Pradesh and Karnataka, where TI expanded or consolidated its leadership positions.

“As the integration of Imperial Blue progresses, TI  expects to unlock operational and distribution synergies, improve supply-chain efficiencies and drive margin expansion over the coming quarters, strengthening its competitive position and supporting sustainable growth across  markets,” said Ameya Deshpande, President Strategy & Corporate Development, Tilaknagar Industries.