IndoBevs elevates Diksha to Head of PR & Communications

IndoBevs has appointed Diksha Sahgal as Head – PR and Corporate Communications, elevating her from her previous role as Category Manager within the organisation. She stepped into the new position as the company sharpens its communications strategy amid ongoing domestic and international expansion.

In her current role, Diksha will lead IndoBevs’ integrated communications mandate, shaping the company’s evolving brand voice and strengthening engagement with consumers, partners and industry stakeholders. The appointment comes at a time when IndoBevs is accelerating its footprint across India and select global markets.

Diksha joined IndoBevs in 2024 as Category Manager for Speciality Spirits, where she played a key role in refining brand positioning, driving portfolio innovation and building deeper cultural resonance with new-age consumers. During her tenure, the company gained traction with the launch of its botanically infused liqueur, Bonga Bonga, which has helped build momentum in the premium segment.

Speaking on her role, Diksha said, “IndoBevs has consistently challenged category conventions to create brands that feel contemporary, expressive and culturally resonant. Since joining the organisation in 2024, I’ve had the opportunity to work closely on both category building and now communications, two lenses that together shape how brands grow meaningfully. I’m excited to connect culture, commerce and communication, an intersection that is critical to where IndoBevs is headed.”

A brand and communications strategist with over seven years of experience, Diksha brings cross-sector expertise spanning brand building, consumer engagement and strategic communications. Prior to IndoBevs, she held significant roles at Woodsmen Mountain Whiskey and digital payments platform Freecharge, where she worked across marketing and brand-led initiatives.