Jonty Rhodes partners with Budweiser 0.0

International cricket legend Jonty Rhodes partnered with Budweiser 0.0 as the ICC Men’s T20 World Cup Trophy Tour made a special stop at Lollapalooza India 2026, marking a unique crossover between sport and culture. The collaboration aimed to bring one of cricket’s most recognisable symbols directly into the hands of fans, outside traditional sporting venues.

As part of the activation, the ICC Men’s T20 World Cup Trophy was displayed on 24 January at the Budweiser Brew District within the Lollapalooza festival grounds. Thousands of attendees were able to view the trophy up close, making it one of the few occasions where the World Cup silverware was showcased in the midst of a large-scale music and cultural event. The initiative brought together cricket followers and music fans, placing the Trophy Tour at the centre of one of India’s biggest youth-driven festivals.

Jonty was present on-ground throughout the activation, anchoring the Trophy Tour experience and interacting with fans. Reflecting on the moment, Commenting on his presence at Budweiser 0.0’s Trophy Tour, Jonty said, “The World Cup Trophy represents years of passion, competition, and dreams. To see it shared with fans at Lollapalooza, especially with a younger, music-first audience, was powerful. It’s a great reminder that the spirit of cricket continues to evolve and find new stages.”

Vineet Sharma, Vice President – Marketing & Trade Marketing, AB InBev India, commented, “Lollapalooza India gave us the opportunity to bring together two powerful passions in a way that felt natural and fan-led. By placing the ICC Men’s T20 World Cup Trophy within the festival, we gave fans a chance to engage with the game they love in a completely different setting. For Budweiser 0.0, this is what meaningful brand building looks like, when sport, music, and community come together, and fans feel part of something iconic.”

Alongside the Trophy Tour, Budweiser 0.0 also powered the BUDX Stage at the festival, which hosted a weekend of performances and concluded with Linkin Park headlining the event. With BUDX Fan Passes, food offerings, and branded experiences across the venue, Budweiser 0.0 maintained a strong presence throughout Lollapalooza India, reinforcing its focus on fan-led cultural engagement.