Monika Alcobev partners with designer Gaurav Gupta

Monika Alcobev Ltd. has partnered with renowned designer Gaurav Gupta for the launch of his new menswear store at DLF Emporio in New Delhi, with 1800 Tequila positioned as the exclusive premium spirits partner for the occasion. A highlight of the launch evening was the bespoke 1800 Tequila bar, offering crafted cocktails and composed serves that reflected the store’s elegant design language.

The presence of a globally recognised tequila brand within the luxury retail environment underscores the growing convergence of fashion, lifestyle and premium beverage culture.

Commenting on the collaboration, Kunal Patel, Managing Director, Monika Alcobev Ltd., said, luxury fashion platforms provide valuable opportunities for premium brands to enhance relevance and recall, while also supporting sustained growth across on-trade and retail channels.