Osborne marks Lunar New Year 2026 with Gold Gin Activation in GTR

Osborne has kicked off its Lunar New Year 2026 celebrations in Asia with a Gold Gin activation at Kuala Lumpur International Airport (KLIA), marking the brand’s first Year of the Horse initiative in global travel retail. The activation is located at KLIA Arrivals and is designed to engage travellers during one of the busiest seasonal trading periods.

Developed in partnership with PBH Duty Free, the promotion features product sampling and highlights Gold Gin’s signature ingredient – Spanish tangerines – which give the gin its fresh, citrus-forward profile. The activation targets both gifting and self-purchase shoppers, leveraging the festive travel rush around Lunar New Year.

Alongside Gold Gin, Osborne’s premium Cinco Jotas brand is also celebrating the season with travel retail-exclusive festive packaging, available at select locations across the channel.

Osborne Global Travel Retail Manager Cathy Rolland said: “Lunar New Year is an extremely important and dynamic period for travel retail, and Gold Gin is perfectly positioned to resonate with travellers seeking something special, whether for gifting or self-indulgence.

“This activation at KLIA reflects Gold Gin’s super-premium credentials, from the French origin of the liquid to its unique marriage with Spanish tangerines. It offers a golden way for Osborne, our partners and our customers to celebrate the Year of the Horse.”

Gold Gin is a super-premium gin crafted using traditional distillation and maceration methods. It is produced through five distillations of French-origin grain alcohol, delivering a refined spirit characterised by vibrant citrus notes.