Patrón named official tequila partner of Grammy Awards

Patrón Tequila has been announced as the Official Tequila Partner of the Grammy Awards 2026, marking the brand’s debut partnership with the world’s most prestigious music awards.

The collaboration is built on a shared commitment to craftsmanship and artistic excellence, bringing Patrón into key moments across Grammy Week. As part of the partnership, the brand will feature at major Recording Academy events and hospitality experiences celebrating Music’s Biggest Night.

A key highlight of the partnership will be the debut of “The Golden Record”, named the official cocktail of the 2026 Grammy Awards. The cocktail has been created in collaboration with award-winning mixologist Daniel Gonzalez of Licorería Limantour, Mexico City, and features Patrón El Alto, a blend of Extra Añejo, Añejo and Reposado tequilas crafted in Jalisco, Mexico.

Patrón will have a strong presence throughout Grammy Week, including bars at Grammy House, MusiCares Person of the Year events, Recording Academy Honors and backstage celebrations for Grammy Award winners on the night of the ceremony.

The partnership also reflects Patrón’s longstanding cultural connection with music, with the brand referenced in more than 400 songs across genres and closely associated with artists who value craft and creative excellence.

Following the awards, Patrón and the Recording Academy will release exclusive behind-the-scenes digital content, including an interview with Grammy Award-winning DJ and producer Kaytranada, highlighting his journey in music.