Pernod’s Longitude 77 expands to Hyderabad

Longitude 77, the Indian single malt whisky from Pernod Ricard India, has expanded to Hyderabad with an exclusive launch event held at Taj Falaknuma Palace.

Crafted by master whisky makers associated with global brands such as Chivas, The Glenlivet, and Jameson, Longitude 77 draws on over 200 years of whisky-making heritage, blending global expertise with Indian craftsmanship.

Master Blender of Longitude 77, Mahesh Patil, expressed, “Crafting Longitude 77 has been a journey of passion and precision, drawing upon centuries of distilling expertise while celebrating India's unique terroir. Each batch represents our commitment to creating a world-class single malt that truly captures the essence of India. The cool, dry climate of Dindori Nashik, combined with our meticulous double maturation process in American Bourbon barrels and wine casks, creates the distinctive smoothness and complexity that defines Longitude 77. I am proud to see this exceptional liquid being appreciated by connoisseurs in Hyderabad, a city that truly understands and values premium craftsmanship.”

The Hyderabad launch featured curated culinary presentations reflecting the city’s flavours, followed by a dedicated tasting session highlighting the whisky’s character and regional terroir. The launch forms part of the brand’s broader expansion strategy across India, targeting markets with strong demand for premium whiskies.

Longitude 77 is currently available in Delhi, Maharashtra, Goa, Haryana, Chandigarh, Rajasthan, Uttar Pradesh, Punjab, Karnataka and Dubai. As far as global travel retail is concerned, the premium single malt can be bought at Dubai, Delhi and Mumbai duty-free outlets.