Radico’s Old Admiral crosses 10 million case sales milestone

Radico Khaitan Ltd. has announced that its flagship brand Old Admiral Brandy has crossed the 10 million cases sales milestone in FY26, nearly doubling from 5.6 million cases in FY25.

In a regulatory filing, the company said, “Pursuant to Regulation 30 of the Listing Regulations, we are pleased to inform you that Old Admiral Brandy has crossed the 10 million cases milestone in sales during FY26, compared to 5.6 million cases in FY25, reflecting sustained consumer acceptance and steady offtake across key markets.”

The company attributed the strong growth to consistent consumer demand and the brand’s long-standing value proposition. Over the years, Old Admiral Brandy has built strong customer loyalty, supported by its positioning in the popular segment and stable product quality.

Radico also noted that the brand has further strengthened its presence in key southern markets, particularly Andhra Pradesh, Telangana and Karnataka, aided by focused distribution expansion and market support initiatives.

The milestone underscores the brand’s growing scale in India’s brandy segment and highlights Radico Khaitan’s strategy of strengthening its portfolio through high volume, established labels alongside premium offerings.