Radico’s premium products launched in Jharkhand

Radico Khaitan Ltd has expanded its premium presence with the launch of its award-winning spirits portfolio in Jharkhand, bringing a selection of globally recognised brands to the state. The rollout includes Sangam World Malt Whisky, The Spirit of Kashmyr Vodka, Rampur Double Cask Indian Single Malt Whisky and Morpheus Super Premium Whisky, offering consumers access to aspirational and luxury offerings across categories.

Through this launch, Radico Khaitan aims to deepen its footprint in the state while advancing its premiumisation strategy across eastern India.

Sangam World Malt Whisky from the House of Rampur has earned international acclaim and multiple global awards. Inspired by the concept of ‘Sangam’ or confluence, it blends premium malts from the East and West to deliver a smooth and complex profile with fruity, floral and gently spiced notes. The whisky will retail in Jharkhand at Rs  4,100.

The portfolio also includes The Spirit of Kashmyr, India’s first homegrown luxury vodka, crafted using Himalayan spring water and Pampore saffron. Available in Indian Natural Vodka and Indian Saffron Vodka variants, the brand has been recognised nationally as the ‘Best Luxury Vodka’ and will be priced at Rs  2,600 in the state.

Rampur Double Cask Indian Single Malt Whisky, aged in two different casks, offers layers of dried fruits, vanilla, spice and oak and will be available at Rs  6,300. Completing the launch is Morpheus Super Premium Whisky, crafted with imported Scotch malts and Indian grain spirits and aged in bourbon barrels, priced at Rs  1,500.

Through this launch, Radico Khaitan aims to deepen its footprint in the state while advancing its premiumisation strategy across eastern India.