Royal Stag unveils #RSCode with Rohit Sharma

Seagram’s Royal Stag Packaged Drinking Water has launched the Royal Stag Code of Large (#RSCode), a first-of-its-kind, data-led initiative featuring its brand ambassador and former team India captain Rohit Sharma and mental conditioning coach Paddy Upton. Moving beyond celebrating success, the campaign seeks to decode it through analytics and insight.

Built on an in-depth data analysis of Rohit’s career, the #RSCode identifies four defining traits that underpin his journey: Selfless, Driven, Fearless and Inspiring, aligning with the brand’s philosophy of living it large. Rohit, the only Indian cricketer to win two ICC T20 World Cups, embodies these attributes through leadership, adaptability and team-first thinking.

Paddy anchors the initiative, translating performance data into meaningful life lessons. The digital-first campaign includes a teaser, a high-impact talk show hosted by cricket presenter Vikram Sathaye, and a surprise appearance by India skipper Suryakumar Yadav. An AI-powered #RSCode Finder further enables consumers to discover their personalised Code of Large through a customised video message from Rohit.

Speaking about the campaign, Debasree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said, “Royal Stag, as a partner of ICC, allows us to deliver a truly ‘Live it large’ experience to die-hard cricket fans everywhere. This year, we are giving each fan the power to craft their own ‘Live It Large’ story through this unique AI platform that integrates with the brand’s commitment to relishing every moment in their journey to success. By decoding Rohit Sharma’s success through a data driven approach, we are empowering individuals to follow their own path to success and live life large.”