Skull X Vodka boosts GTR presence

Skull X  has partnered with Eraman for a high-profile brand activation at Kuala Lumpur International Airport Terminal 1, spotlighting its premium Skull X Platinum Vodka range.

The initiative forms part of the brand’s Asia Pacific travel retail expansion strategy, showcasing the full Platinum Vodka portfolio in a prime, high-traffic zone to enhance visibility and reinforce brand credentials at one of the region’s key aviation hubs.

A central feature of the activation is a striking vertical illuminated lightbox integrated into the aisle architecture. Designed to function as both a navigational cue and a visual anchor within the spirits category, the installation commands attention while guiding passenger flow.

The space also incorporates shelf-level hero branding to drive conversion at point of sale, complemented by a large-format brand wall engineered to capture attention from a distance and communicate key product attributes to approaching travellers.

The activation underscores Skull X’s focus on immersive retail concepts that combine impactful design with strong storytelling to engage international passengers in dynamic, high-traffic environments.