Woodpecker powers Parmish Verma’s concert

Woodpecker, the premium beer from SOM Distilleries and Breweries Ltd., acted as the Celebration Partner of a high-energy live performance of Punjabi music star Parmish Verma. The Bhopal-based concert on January 10 drew enthusiastic crowds who sang along to popular tracks, matching the artist’s on-stage energy.

Woodpecker’s presence added to the festive atmosphere, offering attendees moments to relax, connect and recharge between performances without diluting the music-led excitement.

Reflecting on the evening, Deepak Arora, CEO, SOM Distilleries and Breweries Ltd, said, “Live music has a unique way of bringing people together. Parmish Verma’s concert in Bhopal captured that spirit beautifully, with an energy that was authentic, celebratory and deeply engaging. We are happy to be part of experiences that allow audiences to connect, unwind and create lasting memories.”

The concert wrapped up with the crowd singing along and cheering late into the night, leaving behind moments that extended well beyond the final note.