ABD Maestro forays into Irish whiskey with Aodh launch

ABD Maestro Pvt. Ltd. has marked its entry into the fast-growing Irish whiskey segment with the launch of Aodh Irish Whiskey in India. The company, co-founded by superstar Ranveer Singh, who also serves as its creative partner, continues to build a portfolio focused on world-class brands for Indian and global consumers.

Named after the Irish word for ‘flame,’ Aodh symbolises warmth, brotherhood and continuity. The whiskey is crafted using a signature triple distillation process and presents a bright gold colour with subtle coppery highlights. Matured in ex-bourbon casks, it offers aromas of vanilla cream, light honey and toffee, followed by a smooth, silky palate and a refined, lingering finish.

Bikram Basu, Managing Director, ABD Maestro, said “A truly authentic Irish expression, Aodh Irish Whiskey carries centuries of distilling heritage, while resonating with contemporary palates. Aodh is a strategic step forward as we shape the super-premium spirit’s portfolio. Irish whiskey has seen strong growth in recent years and a super-premium, quality product, indexed justifiably higher than the current market players should attract the knowledgeable and discerning”.

Initially launched in Haryana, Aodh Irish Whiskey will debut in Maharashtra shortly at an MRP of Rs 3,950 for a 750 ml bottle. The brand will subsequently expand to Goa, West Bengal, Karnataka, Delhi and key North Indian markets.