ABD Maestro launches Yello Designer Whisky

ABD Maestro Pvt. Ltd. has  announced the launch of Yello Designer Whisky, a fusion of Scotch Malts and Indian Malt whiskies.

Yello  introduces breakthrough packaging that mirrors the pulse of modern India, i.e., expressive, youthful and born to stand out. It grabs the spotlight for its colour, sleek lines and the ‘whisky window’.

Yello fuses the best of Speyside and Highland Scotches with the richness of Indian Malts, which is now making news globally. The result is an exceptional spirit that partners the distinctive characteristics of both worlds. The Scotch malts, matured in ex-bourbon oak, infuse Yello with notes of vanilla caramel and gentle oak, while the Indian malts add warmth, richness and a bold, lingering finish.

Bikram Basu, Managing Director of ABD Maestro Pvt. Ltd., commented, “Yello is designed for an innovative, daring and youthful brand construct for product, packaging and communication. It’s born to stand out, with outstanding whisky sitting in the bottle.”

The whisky has debuted in Maharashtra at ₹ 2,700 for a 750 ml bottle. Goa, West Bengal and markets of North India are set to follow in quick succession.