ABD Maestro, Ranveer Singh unveil Rangeela Vodka

ABD Maestro Pvt. Ltd. has announced the launch of Rangeela, a homegrown contemporary Indian Vodka conceptualised by actor and cultural catalyst Ranveer Singh. Ranveer, who serves as Co-Founder and Creative Partner at ABD Maestro, has shaped Rangeela as a vibrant expression of India’s colours, emotions and creative energy.

Crafted to meet global quality benchmarks, Rangeela is triple-distilled and platinum chill-filtered for exceptional smoothness. Positioned as bold, expressive and unapologetically “filmy and masaledaar,” the brand aims to bring a fresh sensibility to India’s evolving vodka landscape.

Commenting on the launch, Ranveer said, “With Rangeela Vodka, we are bringing something that celebrates the spirit of all of us. The universe of the brand is colourful, energetic and vibrant. We are creative, confident and expressive. It’s for the ones who live life to the fullest and are unafraid to be seen, heard and celebrated. Rangeela is born out of this very spirit.”

Bikram Basu, Managing Director, ABD Maestro, added, "With Ranveer Singh as the Co- Founder and Creative Partner for Rangeela, we aim to disrupt simply the best quality vodka with innovative packaging and never before category communication. Rangeela brings our cultural flair- celebration of colours, character and fun. It’s for India and the global consumer.”

Rangeela is designed for versatility, whether enjoyed as a smooth shot or mixed into cocktails that hero expressive flavours like citrus blends, cranberries and espresso. It promises to elevate classics such as the ‘Bandra Barbie’ (Cosmopolitan), ‘Aaj Blue Hai Paani’ (Blue Lagoon) or ‘Latte Lag Gai’ (Espresso Martini).

Rangeela has debuted in Maharashtra at ₹2,400 for 750 ml, with launches planned in Goa, West Bengal and key North Indian markets soon.