Absolut introduces watermelon flavoured RTD

Absolut Vodka & Sprite, the RTD cocktail from The Coca-Cola Company and Pernod Ricard, has introduced a watermelon-flavoured extension in the UK.

The 5 percent ABV canned cocktail is a blend of Sprite’s crisp taste with Absolut Vodka’s smoothness and a refreshing burst of watermelon—a flavour crafted to capture the essence of summer. The company states that watermelon was selected for its vibrant, juicy profile, complementing the existing range while adding a fresh twist.

To support the launch, a dynamic summer marketing campaign will span social media, out-of-home advertising and influencer partnerships. Additionally, Absolut Vodka & Sprite will be the official bar partner at Tomorrowland 2025, offering festival-goers a refreshing new way to enjoy their summer moments.

Available in sleek 250 ml cans at £2.30, the new flavour aims to strengthen brand loyalty and attract new consumers in the UK’s £631 million RTD market.