Actor-entrepreneur Karan Tacker unveils Goonda liquor brand

Goonda, a bold new lifestyle consumer brand co-created by actor-entrepreneur Karan Tacker and a team of industry veterans, has officially launched in India with a dual portfolio of 100 percent agave spirits and energy drinks.

The brand makes its debut with El Goonda, a premium range of agave spirits crafted from Indian-grown agave, available in Silver, Reposado, and infusion-led flavours such as Coffee, Picante, and Strawberry, offered in compact 180ml hip flasks.

Complementing this is Goonda Energy, which introduces Original, Sugar-Free Bubblegum, and Cola variants aimed at energising nightlife and hustle culture.

After successful trials in Goa and Maharashtra, Goonda is now set for a nationwide rollout, with availability beginning August 2025 across premium retail outlets and high-energy bars in major metros.