ADS Spirits launches The Irish Smith Whiskey

ADS Spirits Pvt. Ltd. has introduced its new premium offering, The Irish Smith Whiskey, with the brand making its first appearance in the Haryana market. The whiskey aims to bring authentic Irish craftsmanship to Indian consumers.

Virat Maan, CEO, ADS Spirits, said, “The launch of The Irish Smith Whiskey has been nothing short of remarkable. Since its introduction, the brand has quickly captured the hearts of consumers across Haryana, earning an overwhelming response from whiskey enthusiasts and the trade community alike. The momentum we’ve built in Haryana stands as a powerful testament to the brand’s promise and potential.” 

Virat added, “With this success energising us, we are thrilled to announce our upcoming launch in Maharashtra. The excitement is building, and we can’t wait to introduce The Irish Smith Whiskey to one of India’s most dynamic markets.”

Crafted at Great Northern Distillery by industry veterans John Teeling and Brian Mongan, The Irish Smith is triple-distilled and matured in ex-bourbon casks. The blend combines single grain and malt whiskies, offering a smooth and approachable profile with notes of vanilla fudge, almond nougat and warm spices.

The packaging developed in collaboration with EuroStampa, designer Sumit Charles and bottler John O'Donovan, features a bold, contemporary look that reflects Irish heritage.