Amoon Spirits launches world's first smart vodka

Amoon Spirits has announced the launch of Amoon Vodka, the world's first smart vodka, an ultra-premium spirit housed inside an intelligent, interactive bottle system that transforms every pour into an immersive experience. Handcrafted in New York's Catskills Mountains, Amoon introduces a new category of connected luxury, merging artisanal vodka with app-driven customisation and striking visual effects.

Amoon's patented Vortex Control Unit (VCU) powers an internal stir bar to create the brand's signature vortex. When connected, the bottle illuminates with a range of LED sequences. Through Amoon's AI-enhanced app, users can personalise lighting colours, pulse patterns, vortex speeds and curated shows that elevate any mood or moment, whether enjoying vodka neat or mixing cocktails.

Amoon Spirits was founded by Indianapolis-based entrepreneurs, longtime friends and visionary business leaders Mark McLaurine II and Christopher Tooley, who spent six years developing the technology and packaging.

"Amoon was built to redefine the cocktail experience," said Mark, "We wanted to create an entirely new ultra-premium segment."

Christopher shared, "Our goal is for every first-time consumer to feel a sense of wonder the moment they encounter Amoon. That spark of imagination and discovery is what drives us."

Amoon Spirits continues to innovate to meet consumer demands. Upcoming features include gamified experiences, over-the-air (OTA) updates and an expanded line of VCU-compatible spirits such as flavoured vodkas, gins, tequilas, bourbons and new beverage concepts.