Baileys and Starbucks India unveil festive holiday collaboration

Baileys by Diageo India and Starbucks have joined forces to introduce a limited-edition festive beverage lineup crafted specially for the holiday season. Developed exclusively for Starbucks for the first time, the collaboration blends Starbucks’ handcrafted beverage expertise with Baileys’ iconic Irish Cream flavour, offered in a non-alcoholic syrup format, to create a range that celebrates warmth, indulgence and the small joys of the season.

Starbucks has shaped India’s modern coffeehouse culture, while Baileys is globally synonymous with creamy, dessert-forward indulgence. Their partnership brings together familiar favourites with a festive twist, highlighting the versatility of Baileys’ signature flavour across Starbucks’ most-loved formats. The special lineup includes:

• Signature Irish Latte: Starbucks’ signature latte enhanced with Baileys Irish Cream non-alcoholic syrup and topped with chocolate powder.
• Signature Irish Frappuccino: A blend of premium arabica espresso with Baileys non-alcoholic syrup, finished with whipped Irish-inspired cream.
• Signature Irish Cold Brew: Starbucks’ classic cold brew paired with Baileys Irish-flavoured sweet cream and a touch of chocolate dust. 
• Signature Irish Matcha: A fusion of matcha foam layered over Baileys non-alcoholic flavoured milk and chocolate.
• Signature Irish Reserve® Shakerato (exclusive to Starbucks Reserve stores in Mumbai and Gurugram): Espresso shaken with Baileys non-alcoholic syrup and vanilla sweet cream, topped with Baileys coffee whipped cream and chocolate.

Speaking about the launch, Mitali Maheshwari, Head of Product and Marketing, TATA Starbucks, said, “Our holiday lineup has always been about comfort, connection, and the joy of shared moments. Partnering with Baileys lets us elevate that emotion, bringing together their iconic creamy flavour, now in a non-alcoholic syrup format with the seasonal favourites our customers love. It’s an indulgent, playful collaboration designed to spark joy, invite togetherness, and make this holiday season feel a little more magical.”

Ruchira Jaitly, CMO at Diageo India, added, “We are thrilled to bring together the velvety richness of Baileys with handcrafted beverages from Starbucks. This collaboration is a showcase of our commitment to crafting elevated, non-alcoholic indulgence for all occasions and consumers. Baileys has always been about celebrating life’s little treats and the moments that make the season feel special. Bringing our signature creamy flavour in a non-alcoholic format to Starbucks India allows us to reimagine indulgence for the holidays in a way that is warm, familiar, and beautifully uplifting.”

With Baileys’ signature non-alcoholic syrup and Starbucks’ beverage mastery, this collaboration introduces a new festive ritual for Indian consumers, packed with comfort, choice, and the joy of everyday indulgence.

The Baileys + Starbucks limited-edition beverages will be available across stores.