Bebida Hospitality brings Copenhagen Sparkling Tea to India

Bebida Hospitality Private Limited has officially launched Copenhagen Sparkling Tea in India’s premium retail segment on May 1, 2025, with the launch of its direct to consumer platform, www.sparklingtea.in. Following a soft launch in April, Indian consumers can now access the globally celebrated, non-alcoholic sparkling tea once exclusive to Michelin-starred restaurants and five-star hotels.

Brought to India by Bebida Hospitality, founded by Varun Sahni, Nadia Sood, Latika Nath, and Siddhaarth Jalan, the brand debuts with online delivery in Mumbai and Delhi-NCR, backed by logistics that enable nationwide shipping.

Crafted in Denmark using up to 13 organic tea varieties and a proprietary infusion technique, Copenhagen Sparkling Tea has been served at over 80 Michelin-starred restaurants worldwide. In India, it first entered via Taj hotels and is now available across top properties including JW Marriott, Oberoi, The Leela, and leading restaurants from Mumbai to Kolkata.

The retail offering includes three award-winning blends—LYSERØD, LYSEGRØN, and BLÅ, priced at Rs 3,500, with original packaging and global quality standards. It is positioned as a refined companion to celebrations, curated meals, and mindful indulgence.

Co-founders of Bebida Hospitality expressed a shared vision to introduce Indian consumers to a new ritual of elegance, where sophistication meets conscious consumption. With this launch, Bebida aims to define a new category in India's premium beverage space