BrewDog unveils bold new look for core beer range

Scottish craft brewery BrewDog has introduced a refreshed brand identity across its core range of beers, marking a significant update to its packaging for the first time since 2020.

The redesign covers popular variants including Punk IPA, Hazy Jane, Lost Lager, and Elvis Juice. While the core elements such as the colour palette and the distinctive BrewDog brandmark remain intact, each beer now features a more defined and individual aesthetic to enhance shelf appeal and product recognition.

The new packaging will be available across all formats, including bottles, cans, and multipacks, as BrewDog continues its mission to stand out on shelves and reaffirm its commitment to high-quality craft beer.