Chivas Regal launches Crystal Gold

Luxury Scotch whisky brand Chivas Regal has unveiled its latest innovation, Chivas Regal Crystal Gold. Crafted from a bespoke blend and refined through a pioneering filtration process, this new expression showcases remarkable smoothness and transparency while retaining the depth of character associated with the Chivas Regal signature style.

Chivas Regal Crystal Gold pairs the mixability of a clear spirit with the craftsmanship of an oak-aged whisky, offering an elevated alternative to traditional clear spirits. Designed for modern drinking occasions, it can be enjoyed neat, on the rocks, or in cocktails, making it ideal for sundowner moments that call for freshness and sophistication.

“We’ve always believed that innovation should enhance tradition, not erase it and Chivas Regal Crystal Gold is the epitome of that. It pushes the boundaries of what’s possible in blending,” said Sandy Hyslop, Master Blender, Chivas Regal. “Through years of experimentation, we have perfected a filtration process that removes colour while retaining flavour for a truly unique drinking experience. Our goal with Chivas Regal Crystal Gold was to preserve everything people love about an oak-aged spirit, while presenting it in a way you’ve never seen from us before. The clarity is striking, but the flavour is unmistakably ours.”

The launch is championed by Chivas Regal Global Brand Ambassador and F1 driver Charles Leclerc, whose pursuit of excellence and precision reflects the ethos behind Crystal Gold. “Since partnering with Chivas Regal, I’ve been inspired by its unwavering commitment to craftsmanship and ability to balance heritage with innovation,” said Charles. “That philosophy deeply resonates with me; it mirrors the way I approach both my career and off-track passions, like chess, where strategy and precision are everything. Chivas Regal Crystal Gold is the embodiment of that spirit. It’s about pushing boundaries while staying true to your roots.”

To mark the launch, Charles collaborated with Chivas Regal to create the Leclerc Spritz, a refreshing mix of citrus, elderflower, mint, champagne and Chivas Regal Crystal Gold, symbolising the perfect blend of heritage and innovation.