Château Patache d'Aux launches limited edition

Château Patache d'Aux is marking Lunar New Year 2026 with the launch of a limited-edition label, supported by a series of high-visibility activations across major international travel retail hubs. The initiative underscores the Bordeaux estate’s focus on culturally relevant storytelling during one of the most important gifting periods for travelling consumers.

The exclusive Lunar New Year edition is being showcased in partnership with Lagardère Travel Retail at select airports in Paris, Bordeaux, Geneva and Amsterdam, with activations rolling out from the end of December. The celebration is set to expand into the Middle East with a dedicated presence at Dubai Duty Free from January-end, extending the campaign’s reach across key global gateways.

A Cru Bourgeois Supérieur from the Médoc with a long-standing heritage, Château Patache d'Aux is instantly recognisable by its emblematic horse-drawn carriage, or patache, pulled by three horses. The motif symbolises the three families who have shaped the estate over generations and reflects values of authenticity, pioneering spirit and tradition. This enduring symbol forms the creative foundation for the Lunar New Year 2026 release.

Drawing on the symbolism of the horse and the festive codes of the season, the limited-edition label offers a contemporary reinterpretation of the château’s visual identity while remaining faithful to its Médoc origins. The release is further complemented by an exclusive Lunar New Year gift box, designed to enhance its appeal as a refined gifting option for celebrations with family and loved ones.

Through its limited-edition presentation and targeted travel retail activations, Château Patache d'Aux blends heritage and contemporary design, reinforcing its position as a Bordeaux wine well suited to global, occasion-led gifting.