DEWAR’S launches campaign aimed at spirit of discovery

DEWAR’S, the world’s most awarded blended Scotch whisky, on Wednesday unveiled its latest campaign, ‘Here’s to the Story’, a celebration of the spirit of exploration.

As part of the campaign, DEWAR’s will roll out an umbrella campaign, DEWAR’S Discoveries, which will encompass a series of unique activations across the country. It will commence with the launch of The Swap in Delhi, a curated experience where Soka Bengaluru will take over Lair Gurugram. Two of Soka’s celebrated mixologists will bring their signature flair and regional influences to Delhi, creating a multi-sensory evening. The swap of cocktails, food, music and all elements intrinsic to the guest bar will come alive at the home bar.

Inderjit Singh Dhingra, General Manager - Brown Spirits (India) at Bacardi India Pvt. Ltd., said, “Every experience adds a unique chapter to life's story. With ‘Here’s to the Story’, we are speaking to a new generation of whisky explorers in India who value the richness of this journey filled with unexpected twists and unforgettable moments, best enjoyed with DEWAR’S scotch whisky. It is our ode to that relentless spirit of exploration that inspires creative, curious journeys while reimagining how Scotch can be discovered and enjoyed across the country.”

Adding further depth to the campaign, DEWAR’S has partnered with actor Randeep Hooda, whose passion for storytelling and curiosity align perfectly with the spirit of DEWAR’S Discoveries. Randeep shares how every city is treated as a new discovery, and every flavour tells a story, from the dry ginger of Haryana to the fresh eucalyptus of his college days in Australia, and the unforgettable curry leaf from the streets of Mumbai.

Over the next few months, this discovery-led journey and story rich activations will travel across key Indian cities, including Mumbai, Bengaluru and Kolkata, each swap introducing unexpected pairings, regional nuances and immersive storytelling elements that redefine how Scotch is enjoyed.