Dewar’s unveils Diwali collection

Bacardi has launched a new campaign for its Dewar’s Diwali range across more than 30 travel retail markets. Titled “Celebrate With The Most Celebrated,” the campaign highlights Dewar’s position as the World’s Most Awarded Blended Scotch Whisky, with over 1,000 international accolades and crafted under the expertise of six-time Master Blender of the Year, Stephanie Macleod.

The limited-edition range showcases artistically illustrated gift packs inspired by Diwali’s vibrant lanterns and colourful floral motifs. This year’s collectible packaging features Dewar’s 15 Year Old, Double Agent 16 Year Old, and 18 Year Old, each double aged for the brand’s signature smoothness and depth.

A standout in the range, the Dewar’s Double Agent 16 YO combines halves aged in Oloroso Sherry and smoky Islay Whisky casks, uniting rich sweetness with subtle peat and maritime notes for a layered, mellow experience.

Darragh Ryan, Marketing Director, Bacardi Global Travel Retail, remarks, “With over 1 billion people across the world celebrating Diwali, this is a pivotal moment for Dewar’s to connect with the huge Indian diaspora travelling to share exciting, memorable experiences with friends and family.”

The campaign spans Asia, the UAE and Europe, with digital airport advertising, in-store experiences, sampling and festive games.