Global99 Distillers & Brewers launches Brew 99

Global99 Distillers and Brewers Pvt. Ltd. has announced the launch of its premium strong beer, Brew 99, crafted and brewed at Adie Broswon Breweries. It aims to offer a new experience, reflecting the passion, craftsmanship and ambition behind its creation.

Driven by the vision of promoter Harsh Sidana, Brew 99 was developed after months of collaboration with master brewers at Adie Broswon. The team worked meticulously to create a strong, smooth and refreshing profile aimed at consumers who seek bold flavours with a premium finish.

The beer’s first batch rolled out in Punjab, generating an enthusiastic response across bars, clubs and retail outlets. Consumers praised its rich taste, balanced profile and premium packaging, helping Brew 99 quickly establish itself as a promising contender in the strong beer category.

Buoyed by this momentum, Global99 expanded to Delhi, where the launch was marked by high-energy events attended by influencers, beer enthusiasts and industry stakeholders. The capital’s dynamic nightlife and diverse consumer base have further accelerated the brand’s visibility and early demand.

Within weeks, Brew 99 has gained traction across both markets, supported by strong word-of-mouth and growing retail uptake.