Globus Spirits unveils Terai India Craft Vodka

Globus Spirits Ltd. has launched Terai India Craft Vodka, touted as the world’s first vodka filtered using amethyst crystals.

Handcrafted from grain to glass at the Terai Distillery in Behror in Rajasthan, this premium vodka is made with locally sourced rice and bespoke production techniques. The spirit is uniquely finished through amethyst crystal filtration, resulting in a smooth, playful and bright distillate. This innovative process sets a new benchmark in the premium vodka segment, offering consumers an elevated drinking experience.

Commenting on the launch, Shekhar Swarup, Joint Managing Director of Globus Spirits, said, “Terai India Craft Vodka, with its unique amethyst crystal refinement, is a first for the world and a bold step in our premiumisation journey. We are confident it will resonate strongly with discerning urban consumers who seek authenticity, craftsmanship and distinction in their spirits.”

A 750 ml bottle of Terai India Craft Vodka is currently available in Jaipur and Udaipur at ₹2,245, and will soon expand to Delhi, Gurugram, Goa and Mumbai.