Grey Goose launches newest flavoured expression

Grey Goose vodka has introduced its newest flavoured offering, Grey Goose Berry Rouge. Marking the brand's largest flavoured vodka release in a decade, Grey Goose Berry Rouge expands the Grey Goose portfolio with a naturally vibrant, berry-forward expression crafted with the same uncompromising standards as the French vodka's original marque.

Grey Goose Berry Rouge is made with high-quality, natural ingredients, blending freshly picked strawberries, raspberries, blackberries, and blueberries from the Mediterranean with Grey Goose’s signature soft Picardy wheat and pure spring water from Gensac-la-Pallue. Infused with the natural essence of these fruits and no added sugar, preservatives or coloring, the vodka delivers a tangy, vivid taste bursting with ripe berry character balanced by Grey Goose's signature smooth texture for a long, clean finish.

"Consumers continue to seek cocktails made with spirits that are both premium and flavourful," said Grey Goose Vice President of Global Marketing Aleco Azqueta. "With Berry Rouge, we wanted to rethink what a flavoured vodka can be, creating a multidimensional blend of four berries that delivers a vibrant flavuor. It's a delicious way for consumers to pick pleasure without compromise, whether enjoyed on its own or mixed into a great cocktail."

"At Grey Goose, we believe exceptional vodka begins with exceptional ingredients," said Grey Goose Master Distiller Gianluigi Torta. "For Berry Rouge, it was essential that we source the highest-quality, sun-ripened berries to ensure a flavor profile that tastes fresh and true to the fruit itself. The vibrant berry notes are carefully balanced with the signature smoothness of Grey Goose Vodka to produce a symphony of bright and sweet flavours."

Grey Goose Berry Rouge is now available at spirits retailers nationwide with an SRP of $25.99 USD for 750ml.