Grover Vineyards launched Misfit sparkling cocktail RTD

Grover Vineyards has launched Misfit, a crafted sparkling cocktail RTD range, in Karnataka. The lineup debuts with four flavours — classic Mimosa, zesty Cranberry, Kir Royale, and Kalimotxo — catering to evolving consumer tastes in ready-to-drink beverages.

Positioned as an easy-to-enjoy cocktail spritzer, Misfit is blended with natural fruit flavours, grapes, and select ingredients, designed to offer crisp and fruit-forward refreshment.

Commenting on the launch, Sumit Jaiswal, Chief Operating Officer, Grover Zampa Vineyards, said, “We noticed a rush to conform, whether it’s chasing microtrends or following the same audio to fit in. Misfit was created to cut through conformity and encourage consumers to embrace individuality. It also makes spritzers approachable and fun, especially for those who find them intimidating.”

Following its Karnataka debut, Grover Vineyards plans a nationwide rollout with more flavour variants in the pipeline.