India’s 1st vodka with 24-ct gold flakes out

Smoke Lab has launched Liquid Gold, a limited-edition vodka infused with 24-carat edible gold flakes, a first in Indian spirits.

Positioned as the brand’s most ambitious creation to date, Liquid Gold is crafted from 100 percent pure Basmati rice. The vodka is distilled five times and refined through the brand’s exclusive Sparkle Filtration process. The result is a smooth, creamy spirit with subtle warmth and a luminous finish meant to elevate any celebratory moment.

Designed to be enjoyed neat, on the rocks or as part of elevated cocktails, this ultra-luxury vodka transforms each sip into an indulgent experience enhanced by the gleam of real gold.

“Liquid Gold was born out of a simple idea, to take Indian vodka to the next level,” says Varun Jain, Founder of Smoke Lab. “For us, Liquid Gold represents purity, celebration and craftsmanship coming together. It’s India’s most luxurious vodka, standing shoulder to shoulder with the best in the world, yet deeply rooted in who we are.”

Co-founder Sanya V. Jain adds, “Liquid Gold is made for moments that matter; whether it’s a milestone, an intimate celebration or a rare indulgence. This is the bottle you reach for when you want something truly exceptional.”

Launching exclusively in Delhi across select venues and curated experiences, the release emphasises rarity and craftsmanship, with plans for gradual expansion to other cities and global markets.