India’s first artisanal pink vodka arrives

The house of Samsara is celebrating its fifth anniversary with the launch of its latest creation, Amara Pink Vodka. Crafted under the celestial skies of India, this is the country’s first artisanal pink vodka that pays homage to nature’s immortal beauty, the richness of tradition, and the elegance of innovation.

Amara's journey begins in the fertile Deccan Plateau, where its ultra-smooth pink vodka is meticulously distilled in a five-step process. Following the initial distillation, the vodka is infused with rose petals, lotus flowers, cherry blossoms, strawberries, peaches, and citrus, resulting in a vibrant flavour profile and a soft pink hue. However, its true distinction lies in a pioneering ruby filtration process, where fine pink rubies refine and purify the vodka, enhancing its silky texture and brilliance. This luxurious method transforms  Amara into a spirit of elegance, presented in crystal decanters adorned with the brand’s immortal tigress emblem, symbolising strength, beauty, and sophistication.

Crafted in small batches at 37 percent ABV, Amara is a tribute to the enchanting spirit of the celestial wilderness. Its tasting profile is floral and opulent, offering a crisp body and an ultra-smooth, dreamy finish. On the nose, delicate hints of summer berries, passion fruit, cherry blossom, and lotus flowers create an inviting aroma. The palate delivers a refined balance of peaches and rose petals, culminating in a soft, lingering finish reminiscent of stardust.

The creation of Amara follows a meticulous seven-step process. It begins with the careful harvesting of premium grapes and rice from the Deccan Plateau, ensuring that each bottle carries the essence of the land. The fivefold distillation process eliminates impurities, resulting in a flawless base spirit that is then infused with nature’s finest botanicals. At the Spaceman Spirits Lab Distillery, strawberries, peaches, and citrus blend seamlessly with floral notes of rose, lotus, and cherry blossom, giving the vodka its signature taste and hue. The spirit is then subjected to carbon and micro-filtration, ensuring unparalleled smoothness before undergoing the ruby filtration process, a first of its kind. As the vodka passes over fine pink rubies, microscopic impurities are removed, enhancing its purity and texture. Beyond its technical refinement, this process symbolises passion and opulence, reinforcing Amara's bold identity.

The final touch is added by the master blender, who ensures a harmonious balance of floral, fruity, and velvety notes, making each sip an exquisite experience. Encased in elegantly designed crystal decanters of 750 ml, the vodka is more than just a drink—it is a sensory journey that celebrates nature, craftsmanship, and indulgence.

The first batch is now available in Goa and Maharashtra, with more states to follow soon. Following in the footsteps of Samsara’s gin and Sitara’s rum, Amara is set to revolutionise the vodka industry.