Jigger launches anti-alcohol ready-to-serve shots

Jigger, an anti-alcohol, alcohol brand, has officially launched India’s first ready-to-serve (RTS) shots, introducing a new way to celebrate that’s bold, playful and proudly Indian. Created to eliminate everything people struggle with in alcohol, the burn, the bitterness and the heavy aftertaste, Jigger reimagines drinking as an easy, joyful experience with smooth, flavourful sips that need no mixers, chasers or ritual.

The debut collection features three variants: Litchi Rose; Coffee Toffee and Meetha Paan, each inspired by nostalgic Indian flavours and emotions. Crafted from triple-distilled, gluten-free spirit and pure Himalayan water, Jigger Shots are designed to be enjoyed straight up or over ice. Each bottle is dressed in vibrant Indian-inspired designs with gold detailing that reflects celebration and individuality.

Jigger has been launched in Himachal Pradesh and Uttarakhand, with Delhi, Haryana and Goa to follow. The 750 ml Celebration Bottle is priced between ₹1,670 and ₹1,900, while the 60 ml Double Serve comes at around ₹200.

“Jigger is India in a bottle; a mix of our tastes, colours and stories,” said Co-Founder & CEO Anubhav Khanna. “We’ve built a brand that’s fun, inclusive and proudly Indian, redefining how the country celebrates, one shot at a time.”